Learn faster with QED
How long would it take you to build a marketing model? Three days? A week? Longer?
Try a few minutes. QED's Marketing Mix Modelling software is built to test thousands of models per minute, and send back immediate reports, so you can find the right model far quicker – sometimes days quicker.
Everything is 'plug and play' – you don't need any new hardware, and there are industry-specific modelling templates included. Customise parameters with the click of a mouse. And get a clear picture back every time, packed with insight and learnings.
Test multiple creative executions
Make it easy to judge which marketing messages work and which don’t, so you can refine your campaign and improve results next time.
Keep an eye on the competition
The software allows you to accurately assess what impact competitor marketing is having on your KPIs.
Measure the subtle stuff
Often difficult to analyse, QED's Marketing Mix Modelling software accurately shows whether your marketing campaign has played a part in preventing churn of current customers to other brands.
Know what Digital is doing
Get a clear understanding of which digital channels are affecting business performance – for instance, search, display, social media.
"It is by far, the most advanced software we have for modeling (superior to SAS and Statistica) in its ability to help us deliver end-to-end solutions simply because it is so thorough and detailed."
Reginald Roberts - Chief Statistician, Rapp
Predict accurately with QED
They say hindsight is a great thing. Foresight is better though, don't you think?
With QED, you get to test your marketing campaigns in a simulated marketplace, and see the likely outcome, before anything goes live.
There's no limit to what you can test. Simply create or import a model, and see how it performs against any KPI you can imagine. Lead generation forecasts, brand awareness forecasts, sales forecasts, all delivered back to your desktop in a simple, easy-to-view format.
Test, test and test again with QED, until you’ve found the right mix. Limit the chances of failure. Increase the chances of success. Maximise ROI.
Predict the outcome of your marketing campaigns
Test campaigns before they launch, in a simulated market – a straightforward way to maximise ROI.
No limit to the number of tests
It's up to you how rigorously you want to test – you can include as many different models as you like in each forecast, and assess performance against any number of KPI's.
Optimise the strategy
If you need help understanding what your best options are, our optimiser tools will help you work out where to place your investments for maximum return - all this in the same simple to use package.