modelQED Overview...
What Is Marketing Mix Modelling?
modelQED Key Features...
Which Metrics Can We Analyse Using modelQED?
How modelQED Helps You Calculate Marketing ROI
Automating modelQED For Quicker Marketing Analysis?
modelQED Frequently Asked Questions...

Automating modelQED^® For Quicker Marketing Analysis?

The typical marketing mix modelling approach employed by analysts faces one key challenge that must be overcome if the benefits of these techniques are to be maximised by advertisers. This challenge is known as the "marketing automation" challenge and it can only be overcome by building the analysis directly into the standard marketing process of an organisation.

Although the modelQED tool can help an analyst dramatically reduce the time it takes to create a model and interpret findings, one crucial aspect of the modelling process that is still a challenge for many organisations is the data collection phase. Ask any analyst what their least favoured part of any project is and data collection is likely to feature high on their list.

Until this challenge is solved, many organisations find that they struggle to integrate marketing mix modelling into their business as usual processes. marketingQED can custom build a constantly updating database for your modelling operations so that the only lag in terms of data is from the ability of your data supplier to keep you updated. This will reduce the analytical time required for the creation of mix models and help give your organisation the ability to produce "near time" models of marketing performance.

Automating data feeds into modelQED can save many hours of painful database trawling, spreadsheet manipulation (with the associated potential for errors creeping into work) and ensure that all analysis is done on the most up to date data. This is vital if an organisation is looking to achieve a high degree of marketing automation and improve their overall marketing ROI.

No two organisations have the same structure to their marketing data or the same marketing processes. We offer this service as a bespoke offering. To understand how such a solution would work for your organisation, please e-mail with an overview of your business challenge via QED@marketingQED.com.