modelQED Overview...
What Is Marketing Mix Modelling?
modelQED Key Features...
Which Metrics Can We Analyse Using modelQED?
How modelQED Helps You Calculate Marketing ROI
Automating modelQED For Quicker Marketing Analysis?
modelQED Frequently Asked Questions...

Introducing modelQED^®

modelQED is a new type of analytical tool specifically designed to help analysts conduct marketing mix analysis (often referred to as econometric analysis) in a quick, efficient, intuitive and cost effective manner. From the outset, modelQED was designed to be powerful in terms of the quality and depth of results but simple to use in operation.

Marketing mix analysis is a well proven set of mathematical techniques which can be applied to commonly available marketing and sales data to address business questions such as:

• Which of our marketing activities was most effective in driving sales?


• Should we have invested more (or less) in "Channel A" or "Channel B"?


• Which campaigns were the key drivers of our brand health metrics?


• What was the ROI on each of our product promotions?


• What is the level of cannibalisation amongst the brands in our portfolio of products?


• Just how impactful are competitor promotions and advertising campaigns on our business?

By using modelQED, the analysis of these questions becomes a simple and quick operation. This contrasts with traditional approaches to answering these questions which can involve dealing with complex and confusing statistical analysis packages, overbearing training needs and a continuous need to refer to spreadsheets to translate findings into insight. modelQED eliminates almost all of these issues.

What are the key benefits of modelQED^®?

The key benefits of modelQED are:

• Easy to use - this means that you can give modelQED to a numerate business or marketing analyst and they will be able to produce a useful and sensible model in a matter of minutes - not days.


• It’s designed specifically to address marketing questions - modelQED has been specifically designed to address questions in marketing such as "which marketing lever worked best?" or "how can we promote this product for greater profitability?" - this contrasts with other products available to the analyst that may have started life as agricultural planning tools or as psychological research tools.


• It delivers answers quickly - once data has been imported and categorised, a model can be created and the associated output produced in less time than it takes to make a cup of tea or coffee - just 5 minutes.


• It offers presentation quality output - every table and graphic can be copied straight into another application via the Windows clipboard. This means that an analyst can produce an accurate and reliable presentation of model results in a very short period of time leaving more time available for model interpretation.

How will modelQED^® help us?

modelQED^® for media and marketing agencies

For many media and marketing organisations, the benefits of marketing mix analysis techniques are well understood and have long formed part of their extended offerings. However the time and expertise required to construct econometric models has limited the number of clients who have had the opportunity to benefit from this type of analysis. Agencies deploying modelQED can now create high quality econometric models at a fraction of the cost and time of existing techniques.

modelQED^® for consultancies

Business consultancies are increasingly being asked to apply their expertise to the marketing and advertising disciplines. Whilst many organisations understand the power of econometric models in helping address some common analytical questions, few have the dedicated in-house expertise required to build these models in the marketing space. modelQED offers these organisations the opportunity to quickly enter this market since it is designed specifically for this purpose - the language is marketing specific and the outputs are those most appropriate to address these challenges. modelQED can be operated by any numerate analyst - even those inexperienced in the field of marketing mix modelling.

modelQED^® for advertisers

Many large advertisers have the in-house skills necessary to analyse their marketing mix and determine which elements of the mix are most impactful. However few have the appropriate tools to help them achieve this task quickly and efficiently. modelQED helps to bridge this gap. For a low cost fee, marketers can analyse the historical performance of various metrics across their business and understand which activities are genuinely "moving the needle".

How do I get modelQED^®?

In order to obtain a copy of modelQED, the simplest thing to do is give us a call (+44 20 7193 4085) or send us an e-mail. We will then contact you and let you have a free demonstration of the software so that you can see for yourself just how special this product is.