Articles from April 2012
Festival of Media 2012 Redux
Posted on Apr 24, 2012 by John Dawson
This time last year we chose to launch marketingQED to a Global audience at the Festival of Media event in Montreux. At this unique event, we had the opportunity to exhibit our software suite and introduce our take on how to plan, measure and improve marketing spend. Having found our products to be so well received, and having had some really constructive conversations that developed into client relationships, we jumped at the chance to return last week for 2012.
marketingQED at the Festival of Media 2012
Posted on Apr 13, 2012 by John Dawson
We'll be at the Festival of Media 2012 in April 2012
Glenn featured in "The Drum"
Posted on Apr 02, 2012 by John Dawson
Glenn's penned a great piece for "The Drum" on Moneyball and marketing.
Posted on Apr 02, 2012 by Glenn Granger
The Moneyball Moment – Adaptive Modelling and the End of Marketing's Scout Culture