We sincerely apologise for any inconvenience this will cause deligates.  We will be in touch with all affected parties to offer alternative arrangements .

Diane Easterbrook

Events Coordinator

We'll be showcasing our technologies at the Festival of Media 2012 during April 16th - April 18th 2012.

During the festival, we'll be on hand to demonstrate how Advertisers, Agencies and Consultants can quickly find out how effective past campaigns have been and how to forecast future success. You'll find us opposite the main entrance to the Festival. We'd love to see you there!

More details can be found here - http://www.marketingqed.com/festival-of-media/

Glenn Granger - our CEO - has penned a great article on Moneyball Marketing which you can find on The Drum's website or see it here - http://www.marketingqed.com/blog/moneyball/. Do let Glenn know if you have any comments.

Signs distribution agreement with BrainPad, as the company looks to expand in marketing analytics worldwide

LONDON, 17 January 2012 – marketingQED, the originator and innovator of adaptive modelling, has announced a partnership with Japanese firm BrainPad Inc. (Tokyo Stock Exchange Mothers Code 3655), a provider of analytical services for marketers. BrainPad will be responsible for supporting and distributing marketingQED’s marketing mix effectiveness software to businesses in Japan.

The partnership will enable BrainPad to offer marketingQED’s revolutionary products to both current customers such as HMV Lawson and Japan Airlines, and new customers seeking to improve their marketing performance. Already used by leading brands such as Expedia, Kellogg’s and Orange, marketingQED’s modelling tools incorporate algorithms that create models better adapted to increasing and maintaining marketing mix effectiveness.

PC-based and for use by in-house teams, marketingQED’s simple-to-use desktop software is designed to be quick, accurate, inexpensive and used continuously – allowing marketing departments to measure the effectiveness of campaigns, enabling analysis to become an integral part of the decision-making and marketing investment process in the future.

 “As we break into this fast-paced market I look forward to bringing the marketingQED adaptive modelling revolution to Japan. Our aim is to help companies understand exactly what their investment is delivering, dramatically improving return on marketing mix decisions.” said Glenn Granger, CEO, marketingQED. “This agreement with BrainPad will build on the success of our European operations and will help us continue to drive our own expansion and customer growth around the world with the help of our partners”.

Seinosuke Sato, director and member of the board at BrainPad commented: “As a marketing analysis specialist, we recognise that the marketing directors of most enterprises struggle to determine how to allocate their marketing budgets to generate the highest ROI. marketingQED’s adaptive modelling is the answer to this, and will be very much welcomed by Japanese businesses.”

This is the second partnership of this type that marketingQED has signed, having already seen successful expansion programme in Europe. marketingQED’s adaptive marketing modelling software will be available in Japan via BrainPad from January 2012.

For more information concerning marketingQED please contact:

Jo-Ann Lee
Tel: +44 (0)20 7680 5500
Mobile: +44 (0)79 6407 1830
Email: media.relaitons@marketingqed.com

For more information concerning BrainPad please contact:

Kazuaki Mihara
Tel：b03-5791-4210
Email：info@brainpad.co.jp

We are delighted to announce that marketingQED have partnered with Haymarket Publications on their forthcoming BrandMAX Brand Optimisation summit. The two day event will take place on 21^st and 22^nd September 2011 in London and will feature some fantastic speakers such as:

• Gurmej Bahia, Director of Customer Marketing at Expedia, speaking about the benefits of internalising the analytical capability
• Andy Street, the managing director of John Lewis, speaking about the challenge of injecting transformational thinking into a modern-day brand and business
• BMW’s UK Marketing Director Richard Hudson to give integration keynote and talk about brand and team building.
• Nina Bibby, global chief marketing officer of Barclaycard presenting the keynote speech on marketing ROI

We will be hosting our own breakout session at the event where we will demonstrate some of our latest technologies that will help your organisation build a world class analytics and forecasting function. For further details of the event or tickets, please visit http://www.brand-max.net

We look forward to seeing as many of you as possible at this unique event.

optimiseQED enables advertisers to generate optimal marketing plans from a given marketing budget utilising advanced statistical analysis drawn from other sections of marketingQED’s suite of applications.

With this exciting new tool, you can:

• Determine the optimal budget for your campaign to achieve a specific target outcome
• Understand the best way to allocate your scarce marketing resources
• Optimise investments across both advertising and promotional activities
• Interactively see the different projected outcomes from proposed campaigns
• Determine when is the best time to invest during a campaign given that media costs are fluctuating
• Target specific “key weeks” to ensure campaigns 'peak' at the right moment in time

optimiseQED is integrated with our existing forecastQED package to give a seamless experience and provides the same “easy to use” interface as our existing QED suite.

Visit the training page for more details or download a brochure.