- Moneyball marketing Posted on Apr 02, 2012 by Glenn Granger The Moneyball Moment – Adaptive Modelling and the End of Marketing's Scout Culture
- Let's forget about Wannamaker Posted on Dec 05, 2011 by John Dawson One of the oldest clichés in advertising is the Wannamaker one about 50% of money spent on advertising being wasted but not knowing which 50%. In truth this is now an unjustifiable position for most marketers to take.
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