- Life at the margins Posted on Dec 09, 2011 by John Dawson Understanding Marginal returns - the return for the next Pound, Euro or Dollar is key to knowing where to move your marketing investments. In this short post, we explain why you need to understand this concept.
- Let's forget about Wannamaker Posted on Dec 05, 2011 by John Dawson One of the oldest clichés in advertising is the Wannamaker one about 50% of money spent on advertising being wasted but not knowing which 50%. In truth this is now an unjustifiable position for most marketers to take.
- Launching the marketingQED Blog Posted on Dec 05, 2011 by John Dawson An introduction to the marketingQED blog.
Archives » December 2011
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