modelQED^®

modelQED Overview...
What Is Marketing Mix Modelling?
modelQED Key Features...
Which Metrics Can We Analyse Using modelQED?
How modelQED Helps You Calculate Marketing ROI
Automating modelQED For Quicker Marketing Analysis?
modelQED Frequently Asked Questions...

modelQED is our unique modelling tool designed to deliver superior marketing mix modelling to organisations seeking to better understand marketing effectiveness. modelQED is the only commercially available modelling application designed exclusively for this marketing mix analysis. Key features include:

• Build models in minutes not days - powerful search routines test thousands of models a minute to help users find best models quickly and efficiently.


• Ready to go templates - Industry specific templates available for improved data collection and better reporting.


• Automated Reporting - reduce time to create reports allowing for greater productivity amongst modelling team members.


• Ready to deploy - stand alone desktop application for Windows computer systems which requires no special hardware.


• Extensive user controls - allows for customisation of search parameters and model functional forms to ensure consistency with existing methodologies. Settings may also be saved and exported to suit project purposes.


• Cost effective - significant timesaving for analysts to reduce costs. Bulk licence agreements also available.

 
forecastQED - Expected Early 2009

forecastQED enables planners to forecast results using a combination of the models created by modelQED and future campaign planning activity. This enables marketers to assess various campaign strategies and improve their planning accordingly.

 
modelQED Forecast Edition - Available Now

modelQED Forecast Edition combines the full functionality of modelQED and forecastQED into one seemlessly integrated product enabling marketers to model historical campaigns and then assess and track the impact of future marketing activity.