modelQED^®

modelQED Overview...
What Is Marketing Mix Modelling?
modelQED Key Features...
Which Metrics Can We Analyse Using modelQED?
How modelQED Helps You Calculate Marketing ROI
Automating modelQED For Quicker Marketing Analysis?
modelQED Frequently Asked Questions...

modelQED is our unique modelling tool designed to deliver superior marketing mix modelling to organisations seeking to better understand marketing effectiveness. modelQED is the only commercially available modelling application designed exclusively for this marketing mix analysis. Key features include:

• Build models in minutes not days - powerful search routines test thousands of models a minute to help users find best models quickly and efficiently.


• Ready to go templates - Industry specific templates available for improved data collection and better reporting.


• Automated Reporting - reduce time to create reports allowing for greater productivity amongst modelling team members.


• Ready to deploy - stand alone desktop application for Windows computer systems which requires no special hardware.


• Extensive user controls - allows for customisation of search parameters and model functional forms to ensure consistency with existing methodologies. Settings may also be saved and exported to suit project purposes.


• Cost effective - significant timesaving for analysts to reduce costs. Bulk licence agreements also available.

 
forecastQED

forecastQED is a brand new solution designed to help marketers and sales teams predict the impact of campaigns on future performance. It has been designed from the outset to be a simple to use yet powerful application that will give brands a clear forecasting advantage over competitors.

Brands that use forecastQED will find that they are better able to:

• Predict the outcome of their marketing campaigns.


• Easily test campaigns before they launch to ensure the best ROI can be achieved.


• Test campaigns in a simulated environment before running these same campaigns in the live marketplace.

How does forecastQED work?

forecastQED combines models created in modelQED with an organisations sales and marketing plans to create forecasts of business performance. Models may either be sourced from an internal capability or delivered via a third party provider using the modelQED application.

There is no limitation to the number of plans and models that may be combined in one set of forecasts which enables the user to assess how well a given plan performs against a range of KPIs (e.g. Leads generated, Brand awareness and overall sales). Alternatively users can compare different plans against a given model to assess the impact of different plans on a given KPI. This enables users to conduct A/B plan testing in the lab before plans are deployed in the market.

 
modelQED Forecast Edition

modelQED Forecast Edition combines the full functionality of modelQED and forecastQED into one seemlessly integrated product enabling marketers to model historical campaigns and then assess and track the impact of future marketing activity.