forecastQED
forecastQED is a brand new solution designed to help marketers and sales teams predict the impact of campaigns on future performance. It has been designed from the outset to be a simple to use yet powerful application that will give brands a clear forecasting advantage over competitors.
Brands that use forecastQED will find that they are better able to:
- Predict the outcome of their marketing campaigns.
- Easily test campaigns before they launch to ensure the best ROI can be achieved.
- Test campaigns in a simulated environment before running these same campaigns in the live marketplace.
How does forecastQED work?
forecastQED combines models created in modelQED with an organisations sales and marketing plans to create forecasts of business performance. Models may either be sourced from an internal capability or delivered via a third party provider using the modelQED application.
There is no limitation to the number of plans and models that may be combined in one set of forecasts which enables the user to assess how well a given plan performs against a range of KPIs (e.g. Leads generated, Brand awareness and overall sales). Alternatively users can compare different plans against a given model to assess the impact of different plans on a given KPI. This enables users to conduct A/B plan testing in the lab before plans are deployed in the market.
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