modelQED^®

modelQED Overview...
What Is Marketing Mix Modelling?
modelQED Key Features...
Which Metrics Can We Analyse Using modelQED?
How modelQED Helps You Calculate Marketing ROI
Automating modelQED For Quicker Marketing Analysis?
modelQED Frequently Asked Questions...

modelQED is our unique modelling tool designed to deliver superior marketing mix modelling to organisations seeking to better understand marketing effectiveness. modelQED is the only commercially available modelling application designed exclusively for this marketing mix analysis. Key features include:

• Build models in minutes not days - powerful search routines test thousands of models a minute to help users find best models quickly and efficiently.


• Ready to go templates - Industry specific templates available for improved data collection and better reporting.


• Automated Reporting - reduce time to create reports allowing for greater productivity amongst modelling team members.


• Ready to deploy - stand alone desktop application for Windows computer systems which requires no special hardware.


• Extensive user controls - allows for customisation of search parameters and model functional forms to ensure consistency with existing methodologies. Settings may also be saved and exported to suit project purposes.


• Cost effective - significant timesaving for analysts to reduce costs. Bulk licence agreements also available.

 
planQED - Expected Spring 2008

planQED is a campaign planning tool designed to help users determine how marketing campaigns might be planned given a range of inputs ranging from statistical models to broader strategic objectives of the firm.

planQED enables users to record campaign objectives, assumptions and share them with other team members. By using computer simulation technologies to estimate the likely impact from proposed marketing campaigns, marketers can estimate the different outcomes that may occur from different campaign plans and improve planning accordingly.

By combining the use of modelQED and planQED, organisations are able to adopt a true "test and learn" approach to marketing.

 
portfolioQED - Expected Summer 2008

portfolioQED is a tool designed to help organisations make resource allocation decisions over their marketing expenditure. By enabling analysts to assess where funds are likely to make the greatest returns for the organisation (constraints permitting), portfolioQED helps identify new opportunities for marketing investment.