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Marketing ROI and performance measurement where it serves you best - in house.
Facts and Figures.
Straight answers to tough business questions.
Take the guesswork out of marketing.
Test campaigns before launch. Keep what works, change what doesn't.
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marketingQED analysis software enables you to quickly and accurately measure the effectiveness of your marketing mix. With an easy-to-use desktop program, marketing teams can calculate the return on investment of each campaign and test new campaigns before they run. Predict how individual marketing drivers will perform before you commit to a campaign. Control your own data and use mix modelling to make more profitable marketing decisions.
priceQED functionality brings a revolutionary new tool to the QED software suite. Marketers can now gauge the impact of price promotion or product delisting on future sales and profitability. The tool uses historical data to offer a better understanding of price sensitivity and greater visibility into the effects of price changes on other key business metrics.